Summer Sale: 50% off print & eBooks in Open Source & Security! Browse now >>

Human–Computer Interaction Series

Pervasive Advertising

Editors: Müller, Jörg, Alt, Florian, Michelis, Daniel (Eds.)

  • The first, and the definitive, book on the field of pervasive advertising
  • Includes the latest technologies in pervasive computing, as applied to advertising
  • First book on advertising to bring together authors from pervasive computing and marketing
  • Combines presentation of new technologies with experiences of their application
see more benefits

Buy this book

eBook $109.00
price for USA (gross)
  • ISBN 978-0-85729-352-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.00
price for USA
  • ISBN 978-0-85729-351-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $149.00
price for USA
  • ISBN 978-1-4471-2679-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous—the majority of the world’s population uses mobile phones. Physical computing and robotics make physical environments digital and interactive. It is apparent that analogous for developments on the Internet, advertising will be the business model driving pervasive computing. These new computing technologies are powerful tools for advertising and they will supersede traditional advertising in the near future. Pervasive computing is the disruptive technology for advertising. This book presents the core principles of Pervasive Advertising and makes accessible to practitioners and researchers alike research findings in pervasive computing, modern advertising, and human-computer interaction. The major opportunities addressed include: symmetric communication, the long tail, powerful experiences, personalization, context adaptivity, audience measurement, and automated persuasion. The major challenges addressed include: calm and engaging advertising, privacy, and ethical persuasion. This book presents and discusses innovative applications based on digital signage and mobile advertising, venturing into new territories like music and scents. This book is intended as a guide for:

• Advertisers who want to understand how new technologies revolutionize their field.

• Pervasive computing engineers and researchers who want to understand what business models will drive their technologies in the real world.

• Anyone who is interested in how pervasive advertising will shape the future of urban life.

Table of contents (17 chapters)

  • Pervasive Advertising

    Müller, Jörg (et al.)

    Pages 1-29

  • Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space

    Stalder, Ursula

    Pages 31-56

  • Meaningful Advertising

    Waart, Peter (et al.)

    Pages 57-81

  • Activity-Based Advertising

    Partridge, Kurt (et al.)

    Pages 83-101

  • A Standard for Digital Signage Privacy

    Geiger, Harley Lorenz

    Pages 103-117

Buy this book

eBook $109.00
price for USA (gross)
  • ISBN 978-0-85729-352-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.00
price for USA
  • ISBN 978-0-85729-351-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $149.00
price for USA
  • ISBN 978-1-4471-2679-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Loading...

Bibliographic Information

Bibliographic Information
Book Title
Pervasive Advertising
Editors
  • Jörg Müller
  • Florian Alt
  • Daniel Michelis
Series Title
Human–Computer Interaction Series
Copyright
2011
Publisher
Springer-Verlag London
Copyright Holder
Springer-Verlag London Limited
eBook ISBN
978-0-85729-352-7
DOI
10.1007/978-0-85729-352-7
Hardcover ISBN
978-0-85729-351-0
Softcover ISBN
978-1-4471-2679-9
Series ISSN
1571-5035
Edition Number
1
Number of Pages
X, 366
Topics