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The Business of iPhone and iPad App Development

Making and Marketing Apps that Succeed

Authors: Wooldridge, Dave, Schneider, Michael

    • Follow-up to successful first edition
    • Only book on selling and marketing apps written specifically for developers
    • Market for iPhone and iPad apps continues to grow

Buy this book

eBook $19.99
price for USA
  • ISBN 978-1-4302-3301-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $29.99
price for USA
  • ISBN 978-1-4302-3300-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

About the authors

As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.

Table of contents (12 chapters)

  • Seeing the Big Picture in a Crowded App Store Marketplace

    Wooldridge, Dave (et al.)

    Pages 1-11

  • Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research

    Wooldridge, Dave (et al.)

    Pages 13-35

  • Protecting Your Intellectual Property

    Wooldridge, Dave (et al.)

    Pages 37-59

  • Your iOS App Is Your Most Powerful Marketing Tool

    Wooldridge, Dave (et al.)

    Pages 61-96

  • Social Inception: Promoting Your Apps Within Apps

    Wooldridge, Dave (et al.)

    Pages 97-128

Buy this book

eBook $19.99
price for USA
  • ISBN 978-1-4302-3301-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $29.99
price for USA
  • ISBN 978-1-4302-3300-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
The Business of iPhone and iPad App Development
Book Subtitle
Making and Marketing Apps that Succeed
Authors
Copyright
2011
Publisher
Apress
Copyright Holder
Dave Wooldridge and Michael Schneider
eBook ISBN
978-1-4302-3301-5
DOI
10.1007/978-1-4302-3301-5
Softcover ISBN
978-1-4302-3300-8
Edition Number
2
Number of Pages
480
Topics