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Using Technology to Sell

Tactics to Ratchet Up Results

Authors: London, Jonathan, Lucas, Martin

  • Using Technology to Sell: Tactics to Ratchet Up Results will give anyone in sales a road map toward being more effective, differentiating themselves from the competition, controlling the sales process more effectively, and selling more.

Buy this book

eBook $19.99
price for USA
  • ISBN 978-1-4302-3934-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $24.99
price for USA
  • ISBN 978-1-4302-3933-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

"Using Technology to Sell is filled with practical, effective techniques to sell more by leveraging the plethora of tools and information in today’s world. By applying these principles, you'll open more doors, increase your productivity, speed up decisions, and close more deals."

--Jill Konrath, author of SNAP Selling and Selling to Big Companies  

Using Technology to Sell: Tactics to Ratchet Up Results shows salespeople and sales managers the most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics include making the most of cloud-based customer relationship management software, putting social media to the best use, presenting on three continents simultaneously through advanced video conferencing, using advanced techniques to gain an information edge over competitors, and much more.

As this book shows, while the sales process will remain pretty much the same from now until the end of time, technology used properly can increase sales power at every step of the cycle. Technology, in the right hands, is a strategic weapon and a competitive differentiation tool that can dramatically improve close rates, deal size, efficiency, total sales, and much more. Using Technology to Sell will show you how to:

  • Expand your market through the use of technology.
  • Employ software-as-a-service (SaaS) applications to keep track of customers, stay organized, present, and sell more systematically.
  • Use social media to increase sales.
  • Maintain the personal element in a world wired with technology.
  • Use the best sales methodology and integrate each step with technology.
  • Overcome any aversion to using technology to sell.
  • Avoid the trap of overuse or dependency on technology.

About the authors

Jonathan London is president and founder of the Improved Performance Group, a training and development consulting firm specializing in helping sales organizations improve results. London is an accomplished salesperson, having been a top earner at technology companies like Olivetti, ROLM, Wyse/Amdek, and others. IPG s clients include Tandberg, VeriSign, Polycom, Dell Computers, Lawson Software, Advertising.com, SPSS, Ricoh Corporation, Watson Wyatt Worldwide, Enunciate, AT&T and many others. He has been a guest speaker for such companies as MCI, iDirect, Tandberg, IBI, and Classmates.com.

Table of contents (9 chapters)

  • Technology Is Changing Selling

    London, Jonathan (et al.)

    Pages 1-20

  • What Hasn’t Changed

    London, Jonathan (et al.)

    Pages 21-45

  • Foundation: The Sales Process

    London, Jonathan (et al.)

    Pages 47-104

  • Technologies Used in Selling

    London, Jonathan (et al.)

    Pages 105-147

  • Using Social Media to Sell

    London, Jonathan (et al.)

    Pages 149-184

Buy this book

eBook $19.99
price for USA
  • ISBN 978-1-4302-3934-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $24.99
price for USA
  • ISBN 978-1-4302-3933-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Using Technology to Sell
Book Subtitle
Tactics to Ratchet Up Results
Authors
Copyright
2012
Publisher
Apress
Copyright Holder
Jonathan London and Martin Lucas
eBook ISBN
978-1-4302-3934-5
DOI
10.1007/978-1-4302-3934-5
Softcover ISBN
978-1-4302-3933-8
Edition Number
1
Number of Pages
X, 340
Topics