Overview
- Using Technology to Sell: Tactics to Ratchet Up Results will give anyone in sales a road map toward being more effective, differentiating themselves from the competition, controlling the sales process more effectively, and selling more.
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Table of contents (9 chapters)
About this book
--Jill Konrath, author of SNAP Selling and Selling to Big Companies
Using Technology to Sell: Tactics to Ratchet Up Results shows salespeople and sales managers the most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics include making the most of cloud-based customer relationship management software, putting social media to the best use, presenting on three continents simultaneously through advanced video conferencing, using advanced techniques to gain an information edge over competitors, and much more.
As this book shows, while the sales process will remain pretty much the same from now until the end of time, technology used properly can increase sales power at every step of the cycle. Technology, in the right hands, is a strategic weapon and a competitive differentiation tool that can dramatically improve close rates, deal size, efficiency, total sales, and much more. Using Technology to Sell will show you how to:
- Expand your market through the use of technology.
- Employ software-as-a-service (SaaS) applications to keep track of customers, stay organized, present, and sell more systematically.
- Use social media to increase sales.
- Maintain the personal element in a world wired with technology.
- Use the best sales methodology and integrate each step with technology.
- Overcome any aversion to using technology to sell.
- Avoid the trap of overuse or dependency on technology.
About the authors
Bibliographic Information
Book Title: Using Technology to Sell
Book Subtitle: Tactics to Ratchet Up Results
Authors: Jonathan London, Martin Lucas
DOI: https://doi.org/10.1007/978-1-4302-3934-5
Publisher: Apress Berkeley, CA
eBook Packages: Business and Economics, Apress Access Books, Business and Management (R0)
Copyright Information: Jonathan London and Martin Lucas 2012
Softcover ISBN: 978-1-4302-3933-8Published: 15 August 2012
eBook ISBN: 978-1-4302-3934-5Published: 15 March 2013
Edition Number: 1
Number of Pages: X, 340
Topics: Business and Management, general