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The Business of Android Apps Development

Making and Marketing Apps that Succeed

Authors: Rollins, Mark

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    • This book aims to be first on the complete business of Android apps development and distribution, top to bottom
    • It's modeled after Apress' strong selling The Business of iPhone Apps Development
    • The Android apps ecosphere is more broad and not as controlled as Apple's; there is more than just one major store to distribute Android apps
    • Android continues to be hot technology area

Buy this book

eBook $19.99
price for USA
  • ISBN 978-1-4302-3943-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $29.99
price for USA
  • ISBN 978-1-4302-3942-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.

Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets.

This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

About the authors

Mark Rollins is a freelance technical writer, focused on today's most interesting technologies, especially Android. He has a degree in English. For more, visit writermarkrollins.blogspot.com.

Table of contents (12 chapters)

  • The Android Application Business

    Rollins, Mark

    Pages 1-21

  • Questions to Ask About Your Android Application

    Rollins, Mark

    Pages 23-37

  • You’re Not Selling an Application, You’re Selling a Culture

    Rollins, Mark

    Pages 39-50

  • Marketing Your Android Application

    Rollins, Mark

    Pages 51-62

  • How to Promote Android Applications Within Android Applications

    Rollins, Mark

    Pages 63-72

Buy this book

eBook $19.99
price for USA
  • ISBN 978-1-4302-3943-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $29.99
price for USA
  • ISBN 978-1-4302-3942-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
The Business of Android Apps Development
Book Subtitle
Making and Marketing Apps that Succeed
Authors
Copyright
2011
Publisher
Apress
Copyright Holder
Mark Rollins
eBook ISBN
978-1-4302-3943-7
DOI
10.1007/978-1-4302-3943-7
Softcover ISBN
978-1-4302-3942-0
Edition Number
1
Number of Pages
XIV, 244
Topics