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The Street Smart MBA

10 Proven Strategies for Driving Business Success

Authors: Mangraviti, James, Babitsky, Steven

  • In The Street Smart MBA, Steve Babitsky and James J. Mangraviti, Jr., encourage aspiring and established business owners alike to ditch class—or, better yet, ditch b-school altogether—and go back to the business basics with a series of ten simple steps that will do more for their company than the letters M, B, and A ever will.

Buy this book

eBook $19.99
price for USA
  • ISBN 978-1-4302-4768-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $24.99
price for USA
  • ISBN 978-1-4302-4767-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. "Sounds great," you say. "Sign me up!"

Not so fast. Sure, business school might prove a necessary prerequisite for those aiming to gain employment at a large financial institution, land a job with a consultancy, or accelerate their journey to managerial superstardom at a Fortune 500 company. But for aspiring entrepreneurs and established business owners alike, the truth of the matter is this: The ability to get a business off the ground and running successfully is not the byproduct of toiling away in a classroom, learning esoteric subjects like the economics of competition. Rather, all it takes to start and run a truly successful business are a few sensible, time-proven techniques that have been needlessly forgotten in business innovators' haste to reinvent the wheel. That's why, in The Street Smart MBA, Steve Babitsky and James J. Mangraviti, Jr., encourage you to ditch class—or, better yet, ditch b-school altogether—and go back to the business basics with a series of ten simple steps that will do more for your company than the letters M, B, and A ever will.

There are no forays into game theory in The Street Smart MBA, no parables, and no intellectualizing. Instead what you will find is a practical,  easy-to-understand, step-by-step business strategy guide that encourages you to revive a handful of basic yet essential practices that many business owners have lost sight of, such as: 

  • Building a brand that is so synonymous with quality that you'll be able to maximize your company's profits in no time;
  • Turning your company's products and services into profits by finding your company a niche, working with deadlines, and honoring your company's image above all else;
  • Dealing with customer complaints head-on so that you can turn gripes into opportunities;
  • Doing favors, mentoring, and sending gifts, in order to grow your business network;
  • And much more.

With its emphasis on ten simple yet time-honored principles that lead to business success, The Street Smart MBA is all the business education that entrepreneurs with great ideas and business owners with the drive to succeed will ever need. 

About the authors

James J. Mangraviti, Jr., is Principal of SEAK, Inc., a professional education, training, consulting, and publishing company. In that capacity, he trains hundreds of expert witnesses each year through SEAK's scheduled programs for expert witnesses, invited presentations, and customized expert witness training programs presented to corporations, associations, and governmental agencies. A former litigator with experience in defense and plaintiff personal injury law and insurance law, Mr. Mangraviti is a prolific writer and has co-authored more than twenty books with Steve Babitsky, including Never Lose Again: Become a Top Negotiator by Asking the Right Questions.

Table of contents (10 chapters)

  • Step 1: Build a Superb Brand

    Babitsky, Steve (et al.)

    Pages 1-22

  • Step 2: Grow and Tap Your Network

    Babitsky, Steve (et al.)

    Pages 23-35

  • Step 3: Develop Products Customers Love

    Babitsky, Steve (et al.)

    Pages 37-55

  • Step 4: Sell Your Products and Services Cost Effectively

    Babitsky, Steve (et al.)

    Pages 57-95

  • Step 5: Control Your Costs and Increase Your Productivity

    Babitsky, Steve (et al.)

    Pages 97-111

Buy this book

eBook $19.99
price for USA
  • ISBN 978-1-4302-4768-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $24.99
price for USA
  • ISBN 978-1-4302-4767-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
The Street Smart MBA
Book Subtitle
10 Proven Strategies for Driving Business Success
Authors
Copyright
2013
Publisher
Apress
Copyright Holder
James Mangraviti and Steven Babitsky
eBook ISBN
978-1-4302-4768-5
DOI
10.1007/978-1-4302-4768-5
Softcover ISBN
978-1-4302-4767-8
Edition Number
1
Number of Pages
XXIV, 248
Number of Illustrations and Tables
2 b/w illustrations
Topics