The Business of iOS App Development

For iPhone, iPad and iPod touch

Authors: Wooldridge, Dave, Pierce, Taylor

  • The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of your iPhone and iPad apps design and development process.

Buy this book

eBook $24.99
price for USA
  • ISBN 978-1-4302-6239-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $34.99
price for USA
  • ISBN 978-1-4302-6238-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required.

The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

About the authors

As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.

Table of contents (12 chapters)

  • Seeing the Big Picture in a Crowded App Store Marketplace

    Pierce, Taylor (et al.)

    Pages 1-10

  • Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research

    Pierce, Taylor (et al.)

    Pages 11-32

  • Protecting Your Intellectual Property

    Pierce, Taylor (et al.)

    Pages 33-53

  • Your iOS App Is Your Most Powerful Marketing Tool

    Pierce, Taylor (et al.)

    Pages 55-90

  • Social Inception: Promoting Your Apps Within Apps

    Pierce, Taylor (et al.)

    Pages 91-120

Buy this book

eBook $24.99
price for USA
  • ISBN 978-1-4302-6239-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $34.99
price for USA
  • ISBN 978-1-4302-6238-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
The Business of iOS App Development
Book Subtitle
For iPhone, iPad and iPod touch
Authors
Copyright
2014
Publisher
Apress
Copyright Holder
Dave Wooldridge and Taylor Pierce
eBook ISBN
978-1-4302-6239-8
DOI
10.1007/978-1-4302-6239-8
Softcover ISBN
978-1-4302-6238-1
Edition Number
3
Number of Pages
XX, 440
Number of Illustrations and Tables
167 b/w illustrations
Topics