Irresistible Apps

Motivational Design Patterns for Apps, Games, and Web-based Communities

Authors: Lewis, Chris

  • When you create an app, a website, or a game, how do you get users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work.

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eBook $39.99
price for USA
  • ISBN 978-1-4302-6422-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $49.99
price for USA
  • ISBN 978-1-4302-6421-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work.

As a developer, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but how do you do this? How do some applications keep users coming back? Why do people spend hours and hours playing World of Warcraft? Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy?

The answers are found in Gameful, Social, Interface, and Information patterns. Not only will you learn about these patterns, you’ll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Good and bad implementations of the patterns are shown so practitioners can use them effectively and avoid pitfalls along the way.

About the authors

Chris Lewis is a software engineer based in Silicon Valley, and in a past life he worked as a database consultant. He holds a Computer Science PhD from the University of California, Santa Cruz, where he researched both software engineering and game design, marrying the two in his study of motivational design patterns. He is co-founder of the Games and Software Engineering academic workshop.

Table of contents (15 chapters)

Buy this book

eBook $39.99
price for USA
  • ISBN 978-1-4302-6422-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $49.99
price for USA
  • ISBN 978-1-4302-6421-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Irresistible Apps
Book Subtitle
Motivational Design Patterns for Apps, Games, and Web-based Communities
Authors
Copyright
2014
Publisher
Apress
Copyright Holder
Chris Lewis
eBook ISBN
978-1-4302-6422-4
DOI
10.1007/978-1-4302-6422-4
Softcover ISBN
978-1-4302-6421-7
Edition Number
1
Number of Pages
XVI, 208
Number of Illustrations and Tables
64 b/w illustrations
Topics