HAPPY HOLIDAYS: Get a special discount on Apress Access! Subscribe today >>

Use R!

Business Analytics for Managers

Authors: Jank, Wolfgang

  • Informs managers and decision makers about the potential that resides in data and the value that data analytics can add to business processes
  • Provides managers with a basic understanding of the main concepts of data analytics and a common language to convey data-driven decision problems so they can better communicate with personnel specializing in data mining or statistics
  • Hands on and practice-oriented, with real world examples to explain every concept
see more benefits

Buy this book

eBook $44.99
price for USA
  • ISBN 978-1-4614-0406-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $59.95
price for USA
  • ISBN 978-1-4614-0405-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Rent the ebook  
  • Rental duration: 1 or 6 month
  • low-cost access
  • online reader with highlighting and note-making option
  • can be used across all devices
About this Textbook

The practice of business is changing. More and more companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases. Consequently, successful applications of data-driven decision making are plentiful and increasing on a daily basis. This book will motivate the need for data and data-driven solutions, using real data from real business scenarios. It will allow managers to better interact with personnel specializing in analytics by exposing managers and decision makers to the key ideas and concepts of data-driven decision making.

 

Business Analytics for Managers conveys ideas and concepts from both statistics and data mining with the goal of extracting knowledge from real business data and actionable insight for managers. Throughout, emphasis placed on conveying data-driven thinking.  While the ideas discussed in this book can be implemented using many different software solutions from many different vendors, it also provides a quick-start to one of the most powerful software solutions available.

 

The main goals of this book are as follows:

·         To excite managers and decision makers about the potential that resides in data and the value that data analytics can add to business processes.

·         To provide managers with a basic understanding of the main concepts of data analytics and a common language to convey data-driven decision problems so they can better communicate with personnel specializing in data mining or statistics.

About the authors

Wolfgang Jank is Associate Professor in the Department of Decisions, Operations & Information Technologies and Director, Center for Complexity in Business, at the Smith School of Business, University of Maryland. He is interested in using ideas from statistics and data mining to solve problems in marketing, information systems, and operations management. Dr. Jank has authored over seventy refereed articles, book chapters and conference papers. He has  co-authored two books, Statistical Methods in e-Commerce Research and Modeling Online Auctions.

Reviews

From the book reviews:

“The book is organized so that it may be viewed as a collection of eight lectures. I think this is a good way to approach the book. … the book does a nice job of delivering on its main objectives and I recommend it to anyone who desires to know more about the practice and the potential of business analytics.” (Mark A. McComb, Technometrics, Vol. 54 (4), November, 2012)


Table of contents (5 chapters)

Buy this book

eBook $44.99
price for USA
  • ISBN 978-1-4614-0406-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $59.95
price for USA
  • ISBN 978-1-4614-0405-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Rent the ebook  
  • Rental duration: 1 or 6 month
  • low-cost access
  • online reader with highlighting and note-making option
  • can be used across all devices
Loading...

Bibliographic Information

Bibliographic Information
Book Title
Business Analytics for Managers
Authors
Series Title
Use R!
Copyright
2011
Publisher
Springer-Verlag New York
Copyright Holder
Springer Science+Business Media, LLC
eBook ISBN
978-1-4614-0406-4
DOI
10.1007/978-1-4614-0406-4
Softcover ISBN
978-1-4614-0405-7
Series ISSN
2197-5736
Edition Number
1
Number of Pages
XI, 189
Number of Illustrations and Tables
37 b/w illustrations, 63 illustrations in colour
Topics