From Program to Product

Turning Your Code into a Saleable Product

Authors: Smolin, Rocky

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  • Meets a demand for software to business books – a demand shown via the Micro ISV book
  • Written by someone with real-world, in the trenches experience — he’s been making a living for years from contract products turned into publicly available products
  • Provides a very practical roadmap and checklist-type coverage that helps readers consider issues they might not have anticipated
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eBook $19.99
price for USA
  • ISBN 978-1-4302-0614-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $29.99
price for USA
  • ISBN 978-1-59059-971-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Many would–be software entrepreneurs with expertise in many fields attempt to turn a homegrown application—one developed for use in their own business or profession—into a commercial product. Lack of knowledge, experience, or skills often prevents the idea from ever taking shape, let alone achieving its potential. Entering a new field to start a business leaves many developers unprepared and not even fully aware that it's something they know so little about. They will also often have a job that conflicts with the time commitment required to market the program well enough for it to become a complete success.

Do you have an idea for a commercially viable software product or already have a product with the potential for dream financial rewards? Would–be software entrepreneurs must consult From Program to Product: Turning Your Code into a Saleable Product, written by software developer and entrepreneur Rocky Smolin, for an indispensable roadmap to creating a commercially successful software product. Smolin shares insights from his own experience and covers topics you may never anticipate but are vital to success, like pricing, documentation, licensing, and tracking customers.

About the authors

Rocky Smolin began programming computers at the age of 16 at the Illinois Institute of Technology in Chicago. He created and marketed his first commercial product in 1969 while an undergraduate at Bradley University, and received a master's in business administration from San Diego State University in 1974. During the 1980s, Smolin co-authored PMS-II, the first popular critical path project management system for PCs. He went on to develop and market E-Z-MRP(r), an entry level manufacturing system for small manufacturers, and The Sleep Advisor(r), a consumer-targeted expert system to identify and remedy sleep problems. Smolin is the author of How To Buy The Right Small Business Computer System (Wiley, 1981) and co-author of Production and Management Systems for Business (Prentice-Hall, 1990) Today, Smolin's company, Beach Access Software (BchAcc.com), provides custom databases and applications for a wide variety of businesses. He lives in Del Mar, California with his wife of 30 years and two children.

Table of contents (6 chapters)

Buy this book

eBook $19.99
price for USA
  • ISBN 978-1-4302-0614-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $29.99
price for USA
  • ISBN 978-1-59059-971-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
From Program to Product
Book Subtitle
Turning Your Code into a Saleable Product
Authors
Copyright
2008
Publisher
Apress
Copyright Holder
Rocky Smolin
eBook ISBN
978-1-4302-0614-9
DOI
10.1007/978-1-4302-0614-9
Softcover ISBN
978-1-59059-971-6
Edition Number
1
Number of Pages
201
Topics