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SpringerBriefs in Business

Social Innovation and New Business Models

Creating Shared Value in Low-Income Markets

Authors: Michelini, Laura

  • Offers a classification of different social business models
  • Includes critical factors to develop successful social innovations
  • Innovative case studies ​
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eBook $34.99
price for USA
  • ISBN 978-3-642-32150-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $49.95
price for USA
  • ISBN 978-3-642-32149-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication.

About the authors

Laura Michelini is Assistant Professor in Business Organization at the LUMSA University of Rome. She is also Visiting Professor and teaches the course “Corporate Social Responsibility” at ISCEM University of Lisbon. She has worked for several years in UNICEF Italy, where she was in charge of managing profit/not-for-profit partnership. Her current research and teaching interests involve issues in corporate social responsibility, ethical marketing and innovation management.

Table of contents (4 chapters)

  • Innovation for Social Change

    Michelini, Laura

    Pages 1-18

  • Corporate Social Entrepreneurship and New Business Models

    Michelini, Laura

    Pages 19-35

  • New Social Product Development: The Process and Critical Success Factors

    Michelini, Laura

    Pages 37-62

  • Case Studies Analysis

    Michelini, Laura

    Pages 63-78

Buy this book

eBook $34.99
price for USA
  • ISBN 978-3-642-32150-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $49.95
price for USA
  • ISBN 978-3-642-32149-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Social Innovation and New Business Models
Book Subtitle
Creating Shared Value in Low-Income Markets
Authors
Series Title
SpringerBriefs in Business
Copyright
2012
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
The Author(s)
eBook ISBN
978-3-642-32150-4
DOI
10.1007/978-3-642-32150-4
Softcover ISBN
978-3-642-32149-8
Series ISSN
2191-5482
Edition Number
1
Number of Pages
X, 80
Number of Illustrations and Tables
15 b/w illustrations
Topics