Overview
- This book provides insights into advertising research
- Compilation of the 18th International Conference in Advertising in Krems in June 2019
- State-of the-art research on advances in advertising
Part of the book series: European Advertising Academy (EAA)
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Table of contents (23 chapters)
Keywords
About this book
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Editors and Affiliations
About the editors
Sara Rosengren is Professor of Business Administration (Marketing) and Head of Center for Retailing at Stockholm School of Economics.
Bibliographic Information
Book Title: Advances in Advertising Research (Vol. XI)
Book Subtitle: Designing and Communicating Experience
Editors: Martin K. J. Waiguny, Sara Rosengren
Series Title: European Advertising Academy
DOI: https://doi.org/10.1007/978-3-658-32201-4
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2021
Hardcover ISBN: 978-3-658-32200-7Published: 02 September 2021
Softcover ISBN: 978-3-658-32203-8Published: 03 September 2022
eBook ISBN: 978-3-658-32201-4Published: 01 September 2021
Series ISSN: 2626-0328
Series E-ISSN: 2626-0336
Edition Number: 1
Number of Pages: VII, 355
Number of Illustrations: 35 b/w illustrations
Topics: Marketing