Apress

Florian Alt

Florian Alt's Books

Pervasive Advertising

Pervasive Advertising

  • Publication Date: September 21, 2011
  • ISBN13: 978-0-857293-51-0

Examining the future of advertising from the perspective of pervasive computing, this book envisions a fully interactive digital cityscape where surfaces are digitalized with sponsored content that passers-by can consult seeking instant localized information. Learn More …