Overview
- Better Business Decisions from Data: Statistical Analysis for Professional Success is a guide to making better business decisions by extracting valuable information from statistical data--and avoiding being misled by numbers.
- It assumes no previous knowledge of statistics.
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Table of contents (26 chapters)
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Uncertainties
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Data
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Samples
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Relationships
About this book
Everyone encounters statistics on a daily basis. They are used in proposals, reports, requests, and advertisements, among others, to support assertions, opinions, and theories. Unless you’re a trained statistician, it can be bewildering. What are the numbers really saying or not saying? Better Business Decisions from Data: Statistical Analysis for Professional Success provides the answers to these questions and more. It will show you how to use statistical data to improve small, every-day management judgments as well as major business decisions with potentially serious consequences.
Author Peter Kenny—with deep experience in industry—believes that "while the methods of statistics can be complicated, the meaning of statistics is not." He first outlines the ways in which we are frequently misled by statistical results, either because of our lack of understanding or because we are being misled intentionally. Then he offers sound approaches for understanding and assessing statistical data to make excellent decisions. Kenny assumes no prior knowledge of statistical techniques; he explains concepts simply and shows how the tools are used in various business situations.
With the arrival of Big Data, statistical processing has taken on a new level of importance. Kenny lays a foundation for understanding the importance and value of Big Data, and then he shows how mined data can help you see your business in a new light and uncover opportunity.
Among other things, this book covers:
- How statistics can help you assess the probability of a successful outcome
- How data is collected, sampled, and best interpreted
- How to make effective forecasts based on the data at hand
- How to spot the misuse or abuse of statistical evidence in advertisements, reports, and proposals
- How to commission a statistical analysis
Arranged in seven parts—Uncertainties, Data, Samples, Comparisons, Relationships, Forecasts, and Big Data—Better Business Decisions from Data is a guide for busy people in general management, finance, marketing, operations, and other business disciplines who run across statistics on a daily or weekly basis. You’ll return to it again and again as new challenges emerge, making better decisions each time that boost your organization’s fortunes—as well as your own.
About the author
Bibliographic Information
Book Title: Better Business Decisions from Data
Book Subtitle: Statistical Analysis for Professional Success
Authors: Peter Kenny
DOI: https://doi.org/10.1007/978-1-4842-0184-8
Publisher: Apress Berkeley, CA
eBook Packages: Business and Economics, Apress Access Books, Business and Management (R0)
Copyright Information: Peter Kenny 2014
Softcover ISBN: 978-1-4842-0185-5Published: 28 June 2014
eBook ISBN: 978-1-4842-0184-8Published: 04 July 2014
Edition Number: 1
Number of Pages: XIII, 288
Number of Illustrations: 56 b/w illustrations
Topics: Business and Management, general