All Marketing/Advertising Titles
The Street Smart MBA
Steve Babitsky, James J. Mangraviti, Jr.
In The Street Smart MBA, Steve Babitsky and James J. Mangraviti, Jr., encourage aspiring and established business owners alike to ditch classor, better yet, ditch b-school altogetherand go back to the business basics with a series of ten simple steps that will do more for their company than the letters M, B, and A ever will.
The Business of iPhone App Development
Dave Wooldridge, Michael Schneider
This book will show you how to incorporate marketing and business savvy into every aspect of the iPhone app design and development process.