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Steve Babitsky, James J. Mangraviti, Jr.
In The Street Smart MBA, Steve Babitsky and James J. Mangraviti, Jr., encourage aspiring and established business owners alike to ditch class—or, better yet, ditch b-school altogether—and go back to the business basics with a series of ten simple steps that will do more for their company than the letters M, B, and A ever will. -
The Business of iPhone App Development
This book will show you how to incorporate marketing and business savvy into every aspect of the iPhone app design and development process.
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The Business of iPhone and iPad App Development 2nd Edition
This book will show you how to incorporate marketing and business savvy into every aspect of your iPhone and iPad apps design and development process.
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Plan to Turn Your Company Around in 90 Days
Plan to Turn Your Company Around in 90 Days is a pragmatic, step-by-step guide to helping your company not only survive, but also thrive. Learn how to improve your company’s cash flow, better manage your payroll and employee productivity, and get better results from marketing and sales efforts.
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Effective Frontline Fundraising
Effective Frontline Fundraising provides the information necessary to set up an effective development team capable of consistently raising gifts, both large and small.
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Developing B2B Social Communities
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why companies need an online product community strategy in today’s economy, and how to carry one out successfully.
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Advanced Social Media Marketing
A hands-on guide to social media for entrepreneurs, veteran technical managers, and marketers, Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program provides the latest tools and techniques managers need to take their social media programs to the next level.
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