The Business of iOS App Development

For iPhones, iPads and iPod touches

3rd Edition

By Taylor Pierce , Dave Wooldridge

The Business of iOS App Development Cover Image

The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of your iPhone and iPad apps design and development process.

Full Description

  • ISBN13: 978-1-4302-6238-1
  • User Level: Intermediate to Advanced
  • Publishing November 19, 2014, but available now as part of the Alpha Program
  • Available eBook Formats: PDF
  • Print Book Price: $34.99
  • eBook Price: $24.99

Related Titles

Full Description

Updated and expanded for the new Apple iOS 7, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

This book and its best-selling legacy is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required.

The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

What you’ll learn

  • Analyze your ideas and competition, and identify your audience to evaluate sales potential
  • Protect your business and intellectual property and avoid potential legal hassles
  • Transform your iOS app into a powerful marketing tool.
  • Build synergy with in-app cross-promotion and social media, and Apple’s Game Center
  • Utilize revenue-generating business models such as in-app advertising and In-App Purchase; includes extensive coverage of the iAd framework and the Store Kit API
  • Improve usability and implement effective testing
  • Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website
  • Successfully navigate the App Store submission process
  • Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways

Who this book is for

This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from

Table of Contents

Table of Contents

  1. Seeing the Big Picture in a Crowded App Store Market Place
  2. Doing your homework: Analyzing App Ideas and Performing Competitive Research
  3. Using your Phone to perform Market Research
  4. Why compete in a market when you can create it?
  5. Protecting your Intellectual Property
  6. Paid or Free, that is the question
  7. Increasing Visibility with App Store SEO
  8. Get the Party Started! Creating prerelease buzz
  9. Going for the gold? Go Cross Platform
  10. Keeping up to date with the changing app store
  11. Selling the rights to your app

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