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Commercializing Innovation

Turning Technology Breakthroughs into Products

By Jerry Schaufeld

  • eBook Price: $24.99
  • Print Book Price: $34.99

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Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs,universities, patent offices, and inventors into commercially successful products and services.

Full Description

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  • ISBN13: 978-1-4302-6352-4
  • 225 Pages
  • User Level: Beginner to Advanced
  • Publishing August 6, 2014, but available now as part of the
    Alpha Program
  • Available eBook Formats: PDF

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Full Description

Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs,universities, patent offices, and inventors into commercially successful products and services.

Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book.

Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using case studies, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how to

  • Source technology that can be turned into products
  • Recognize an opportunity to create a viable product
  • Perform feasibility analyses before sinking too much money into a project
  • Find the right method and means to introduce the product to market
  • Plan the project down to the last detail
  • Execute the project in ways that improve chances of its success
  • Comply with government regulation without crippling your project
  • Decide whether offshore manufacturing is your best option
  • Compete globally with globally sourced ideas and funding

What you’ll learn

  • Step-by-step methods for bringing technology products to market
  • How to systematize the commercialization of technology-based ideas
  • Where to find breakthrough technology innovations or how to create them yourself
  • How to improve the success rate of commercialization projects
  • Different methods for marketing products to maximize impact and sales

    Who this book is for

    • Entrepreneurs
    • Venture capitalists and angels
    • Inventors
    • Business development professionals
    • Business and engineering school professors and students
    • Government and corporate consultants
    • Executives

      Table of Contents

      Table of Contents

      Chapter 1: The Legacy and Myths Of Technology Commercialization

      Chapter 2: The Commercialization Model

      Chapter 3: Sources of Ideas

      Chapter 4: Opportunity Recognition

      Chapter 5: Feasibility Analysis

      Chapter 6: Project Plan

      Chapter 7: How to Go to Market

      Chapter 8: The Numbers

      Chapter 9: Organizational Dynamics

      Chapter 10: ROI: Does It Make Sense?

      Chapter 11: Big Brother: Friend or Foe?

      Chapter 12: Global Competitive Forces: The Final Arbiter

      Errata

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      No errata are currently published

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