Apress Windows 10 Release Sale

In Search of Stupidity

Over 20 Years of High-Tech Marketing Disasters

By Merrill R. (Rick) Chapman

  • eBook Price: $17.99
  • Print Book Price: $24.99
Buy eBook Buy Print Book
This hilarious, well-written business book reads like National Lampoon meets Peter Drucker.

Full Description

  • Add to Wishlist
  • ISBN13: 978-1-59059-104-8
  • 288 Pages
  • User Level: Beginner to Advanced
  • Publication Date: July 8, 2003
  • Available eBook Formats: PDF

Related Titles

  • Building Great Software Engineering Teams
  • Pivotal Certified Spring Enterprise Integration Specialist Exam
  • Swift OS X Programming for Absolute Beginners
  • JavaScript Quick Syntax Reference
  • Introduction to React
  • Python Data Analytics
  • Pro PowerShell for Database Developers
  • Predictive Analytics with Microsoft Azure Machine Learning 2nd Edition
  • Pro Couchbase Development
  • Apple Watch for Developers
Full Description

In Search of Stupidity is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work.

Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry.

Source Code/Downloads

Downloads are available to accompany this book.

Your operating system can likely extract zipped downloads automatically, but you may require software such as WinZip for PC, or StuffIt on a Mac.

Errata

Please Login to submit errata.

No errata are currently published

Best-Sellers

    1. Coders at Work

      $20.99

      View Details

    2. Success in Programming

      $20.99

      View Details