Pro Marketing and Search Engine Optimization

By John Head

  • eBook Price: $34.99
  • Print Book Price: $49.99

Pro Marketing and Search Engine Optimization Cover Image

  • Alpha Books are:
  • - Pre-release
  • - Unedited and incomplete
  • - Available only as PDFs until published
Pro Marketing and SEO shows you how to gain control over your internet marketing and improve your online performance.

Full Description

  • Add to Wishlist
  • ISBN13: 978-1-4302-6800-0
  • 375 Pages
  • User Level: Intermediate to Advanced
  • Publishing December 30, 2015, but available now as part of the
    Alpha Program
  • Available eBook Formats: PDF

Related Titles

  • Beginning Meteor
  • Drupal 8 for Absolute Beginners
  • JavaScript Quick Syntax Reference
  • Introduction to React
  • Pro JavaScript Techniques
  • HTML5 Programmer\'s Reference
  • Practical Google Analytics and Google Tag Manager  for Developers
  • Beginning Big Data with Power BI and Excel 2013
  • Marketing Analytics Roadmap
  • The Customer Trap
Full Description

Pro Marketing and SEO provides a full run-down as to how marketing over the Internet works, and how you can use that knowledge to bring visitors and customers to your site. The book begins by defining the essentials of sales and marketing on the Internet. You will get a foundation of the tools that are available, and when to use which tool to improve your business site’s performance. You will learn techniques such as page customization and search engine optimization that you can use for drawing traffic to your site. You will also learn how to use analytics to understand your site's visitors and tune your site to make it more useful for them and more attractive to future visitors.

Using free tools, particularly Google's excellent analytics and webmaster tools, you can research what your site's customer demographic is looking for, link your site into those search subjects, test what they respond to, discover which parts of your site are working, and refine that research over time into a specific marketing and site model that delivers qualified visitors into the sales funnel of the website cost effectively. Pro Marketing and SEO also describes how to get the most from pay-per-click advertising so that you can monetize your website content.

What you’ll learn

  • How to implement SEO
  • Learn all about Sales and Marketing strategies on web
  • Discover sales funnels and how they are impacted by the web marketing models
  • Refine / Define your products or services better to gaining new customers costs effectively
  • Perform routine maintenance of your site to ensure many years of smooth riding

Who this book is for

Pro Marketing and SEO is for the small business owners or traditional sales and marketing professional confused by the world of Internet marketing. How to build a site is only part of the solution, but knowing how to build it to support growth is key. We know that costs for outside contractors for Search Engine Optimization and Pay Per Click advertising are not cheap. This book educates and demonstrates to those companies with smaller budgets how to approach this cost effectively on their own, or to ask the right questions of those external contractors to get the best value for their investments in contractors or online marketing efforts.

Table of Contents

Table of Contents

Part I: Basics of WordPress Sales and Marketing

Chapter 1: Understanding Sales and Marketing

Chapter 2: How Marketing Differs in WordPress

Chapter 3: Defining Your WordPress Site Proposition

Part II: WordPress Marketing Tools

Chapter 4: Keywords, Tags, and Search Engine Optimization

Chapter 5: Pay Per Click Advertising

Chapter 6: Analytics

Part III: The Basic Steps

Chapter 7: Getting Visitors to Your WordPress Site

Chapter 8: Getting Positive Engagement

Chapter 9: Converting from Visitors to Customers

Chapter 10: Getting More Per Sale

Part IV: The Process

Chapter 11: Understanding Your Customer

Chapter 12: Fine-Tuning the WordPress Site Definition

Chapter 13: Getting Analytics Running

Chapter 14: Implementing SEO

Chapter 15: Optimizing Your WordPress Setup

Chapter 16: Updating Site Keywords in Your WordPress Content

Chapter 17: Creating a PPC Campaign

Part V: Testing

Chapter 18: What Works

Chapter 19: What Ads Work

Chapter 20: Testing Variations on Ads and WordPress Pages

Appendix A: Summary Checklists


Please Login to submit errata.

No errata are currently published


    1. Pro JavaScript Techniques


      View Book

    2. Pro jQuery 2.0


      View Book

    3. Beginning JSON


      View Book

    4. Beginning Node.js


      View Book