Overview
- Editors:
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Androniki Kavoura
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Department of Business Administration, University of West Attica, Aigaleo, Greece
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Efstathios Kefallonitis
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Department of Business Administration, State University of New York at Oswego, Oswego, USA
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Prokopios Theodoridis
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Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece
- Presents the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019
- Discusses new perspectives in the field of marketing, innovative technologies, and tourism
- Debates issues highly relevant to the future direction of marketing research and practice
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Table of contents (122 papers)
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- Josélia Fonseca, Teresa Borges-Tiago
Pages 179-186
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- Stamatios Ntanos, Sofia Asonitou, Grigorios Kyriakopoulos, Michalis Skordoulis, Miltiadis Chalikias, Garyfallos Arabatzis
Pages 195-203
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- Sofia Asonitou, Chara Kottara, Sijia Duan, Linlin Yuan
Pages 205-214
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- Alexandros G. Sahinidis, Panagiotis A. Tsaknis, Eleni Gkika, Dimitris Stavroulakis
Pages 215-224
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- Sofia Gkarane, Chris Vassiliadis
Pages 235-245
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- Sofia Gkarane, Chris Vassiliadis
Pages 247-256
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- Valery Viridiana Garibay Huerta, Juan Jesus Gutiérrez García, Mónica Martínez Zamudio
Pages 257-263
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- Lilián Marisa Méndez Ravina, M. Gabriel Alberto Aviña Solares, Hilda Solís Martínez
Pages 265-271
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- Jessie Paulina Guzmán Flores, Benjamin Cruz Torres, Miguel Ángel Maldonado Muñoz
Pages 273-280
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- Mounir Elatrachi, Samira Oukarfi
Pages 289-299
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- Dionysia Fragkou, Garifallia Gerogianni
Pages 301-309
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- Nikos Grammalidis, Iris Kico, Fotis Liarokapis
Pages 321-329
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- Dagmar Weberova, Lenka Lizbetinova
Pages 341-347
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- Lenka Lizbetinova, Vladimir Nyvlt
Pages 349-356
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- Vladimír Nývlt, Lenka Ližbetinová
Pages 357-364
About this book
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Editors and Affiliations
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Department of Business Administration, University of West Attica, Aigaleo, Greece
Androniki Kavoura
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Department of Business Administration, State University of New York at Oswego, Oswego, USA
Efstathios Kefallonitis
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Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece
Prokopios Theodoridis
About the editors
Androniki Kavoura is a professor of marketing communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing and tourism marketing. She has published papers on these topics in many international journals. She is also conference chair of the International Conference on Strategic Innovative Marketing and Tourism.
Efstathios Kefallonitis is a professor of marketing at the State University of New York at Oswego, USA. His research focuses on strategic marketing and branding, hospitality and air transport. He has published in many academic and professional journals and he is among the top professionals in the air transport industry.
Prokopios Theodoridis is a professor of marketing, University of Patras, Greece. His research focuses, among others, on food and beverage marketing, retail and services marketing, internal marketing, consumer behaviour, marketing communications. He is the secretary general of the Hellenic Marketing Academy.