Overview
- Editors:
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Androniki Kavoura
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Department of Business Administration, University of West Attica, Aigaleo, Greece
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Efstathios Kefallonitis
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Department of Business Administration, State University of New York at Oswego, Oswego, USA
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Prokopios Theodoridis
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Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece
- Presents the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019
- Discusses new perspectives in the field of marketing, innovative technologies, and tourism
- Debates issues highly relevant to the future direction of marketing research and practice
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Table of contents (122 papers)
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- Ioannis Antoniadis, Symeon Paltsoglou, Georgios Vasios, Panagiotis Kyratsis
Pages 365-373
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- Ioannis Antoniadis, Konstantinos Spinthiropoulos, Stamatis Kontsas
Pages 375-384
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- Hatice Ulusoy, Nurperihan Tosun
Pages 385-392
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- Maria Tsirintani, Lamprini Andrikopoulou, Spyridon Binioris
Pages 393-401
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- Spyridon Mamalis, Irene Kamenidou, Stavros Pavlidis, Athina Xatziaggelou
Pages 403-410
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- Spyridon Mamalis, Alessio Cavicchi, Cristina Santini, Gigliola Paviotti, Irene Kamenidou
Pages 411-415
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- Victor-Alexandru Briciu, Arabela Briciu, Ştefania-Maria Găitan
Pages 417-424
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- Arabela Briciu, Victor-Alexandru Briciu
Pages 425-433
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- Arabela Briciu, Victor-Alexandru Briciu
Pages 435-442
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- Christos Papademetriou, Andreas Masouras, Avgoustinos Ioannou
Pages 443-448
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- Ifigeneia Leri, Prokopis Theodoridis
Pages 449-457
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- Michailina Siakalli, Andreas Masouras
Pages 459-466
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- Josélia Fonseca, Hugo Bettencourt
Pages 467-474
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- Yigit Sebahattin Bozkurt, Emel Yarimoglu
Pages 475-482
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- Dorothea Papathanasiou-Zuhrt, Aldo Di Russo, Kevser Cinar
Pages 483-490
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- Anastasios Giannaros, Konstantinos Kotsopoulos, Dimitrios Tsolis, George Pavlidis
Pages 491-498
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- Kevser Çınar, Seda Yetimoğlu, Kaplan Uğurlu
Pages 521-528
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- Olga Tsakirides, Sofia Theofanidi
Pages 529-540
About this book
​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Editors and Affiliations
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Department of Business Administration, University of West Attica, Aigaleo, Greece
Androniki Kavoura
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Department of Business Administration, State University of New York at Oswego, Oswego, USA
Efstathios Kefallonitis
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Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece
Prokopios Theodoridis
About the editors
Androniki Kavoura is a professor of marketing communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing and tourism marketing. She has published papers on these topics in many international journals. She is also conference chair of the International Conference on Strategic Innovative Marketing and Tourism.
Efstathios Kefallonitis is a professor of marketing at the State University of New York at Oswego, USA. His research focuses on strategic marketing and branding, hospitality and air transport. He has published in many academic and professional journals and he is among the top professionals in the air transport industry.
Prokopios Theodoridis is a professor of marketing, University of Patras, Greece. His research focuses, among others, on food and beverage marketing, retail and services marketing, internal marketing, consumer behaviour, marketing communications. He is the secretary general of the Hellenic Marketing Academy.