Overview
- Editors:
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Androniki Kavoura
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Department of Business Administration, University of West Attica, Aigaleo, Greece
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Efstathios Kefallonitis
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Department of Business Administration, State University of New York at Oswego, Oswego, USA
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Prokopios Theodoridis
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Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece
- Presents the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019
- Discusses new perspectives in the field of marketing, innovative technologies, and tourism
- Debates issues highly relevant to the future direction of marketing research and practice
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Table of contents (122 papers)
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- Stamatios Ntanos, Sofia Asonitou, Dimitrios Karydas, Grigorios Kyriakopoulos
Pages 727-735
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- Georgia Rotidi, Katerina Kedraka, Efrossini-Maria Frementiti, Christos Kaltsidis
Pages 737-744
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- Anastasia Doxanaki, Katerina Dermitzaki, Kali Tzortzi, Maria Florou, Despoina Andriopoulou
Pages 745-754
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- Dorothea Papathanasiou-Zuhrt, Aldo Di Russo, Kevser Cinar
Pages 755-764
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- Emel Kızılkaya Aydoğan, Mihrimah Özmen
Pages 765-774
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- Konstantinos Fouskas, Chrysa Chatziharistou
Pages 775-782
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- Eirini Koronaki, Prokopis K. Theodoridis, George G. Panigyrakis
Pages 783-788
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- Dorin C. Coita, Olimpia Ban
Pages 789-797
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- Aikaterini Stavrianea, Antonios Theodosis, Irene Kamenidou
Pages 799-804
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- Stavros Vergopoulos, Anna Efstathiou
Pages 805-814
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- Gerasimos Ntarlas, Despina A. Karayanni
Pages 815-823
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- Gerasimos Ntarlas, Athina Ntavari, Despina A. Karayanni
Pages 825-833
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- Georgia-Zozeta Miliopoulou
Pages 843-851
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- José G. Vargas-Hernández, Elsa Patricia Orozco Quijano, Kurt Tonatiuk Winkler BenÃtez
Pages 853-860
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- Maria Salamoura, Viktoras Ntamposis, Eleni Gaki
Pages 861-870
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- Maria Salamoura, Antonios Giannopoulos, Foteini Moumouri
Pages 871-879
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- Aline Rebeca Silva Medina, Roberto Galán Galán, Consuelo Guadalupe Blancarte Godinez
Pages 881-888
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- Evangelos Papoulias, Theoklis-Petros Zounis
Pages 889-897
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- Marissa Alonso Marbán, Hilda SolÃs MartÃnez, MarÃa Belén SolÃs Mendoza, Mauricio Igor Jasso Zaranda
Pages 899-907
About this book
​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Editors and Affiliations
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Department of Business Administration, University of West Attica, Aigaleo, Greece
Androniki Kavoura
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Department of Business Administration, State University of New York at Oswego, Oswego, USA
Efstathios Kefallonitis
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Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece
Prokopios Theodoridis
About the editors
Androniki Kavoura is a professor of marketing communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing and tourism marketing. She has published papers on these topics in many international journals. She is also conference chair of the International Conference on Strategic Innovative Marketing and Tourism.
Efstathios Kefallonitis is a professor of marketing at the State University of New York at Oswego, USA. His research focuses on strategic marketing and branding, hospitality and air transport. He has published in many academic and professional journals and he is among the top professionals in the air transport industry.
Prokopios Theodoridis is a professor of marketing, University of Patras, Greece. His research focuses, among others, on food and beverage marketing, retail and services marketing, internal marketing, consumer behaviour, marketing communications. He is the secretary general of the Hellenic Marketing Academy.