Overview
- Editors:
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Androniki Kavoura
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Department of Business Administration, University of West Attica, Aigaleo, Greece
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Efstathios Kefallonitis
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Department of Business Administration, State University of New York at Oswego, Oswego, USA
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Prokopios Theodoridis
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Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece
- Presents the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019
- Discusses new perspectives in the field of marketing, innovative technologies, and tourism
- Debates issues highly relevant to the future direction of marketing research and practice
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About this book
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Table of contents (122 papers)
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- Rubén Molina Martínez, María Fernanda Ramos Martínez
Pages 917-924
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- Rubén Molina Martínez, Amparo Guadalupe Chávez Chávez
Pages 931-938
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- Spyridon Niavis, Dimitrios Belias, Dimitrios Tsiotas
Pages 947-955
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- Spyros Niavis, Dimitrios Tsiotas
Pages 957-962
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- Dimitrios Tsiotas, Dimitrios Belias, Spyridon Niavis
Pages 963-970
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- Georgia-Zozeta Miliopoulou, Eftychia Papaioannou
Pages 981-989
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- Lambros Vasiliadis, Dimitrios Belias, Evangelos Zaftis
Pages 991-998
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- Dimitrios Tsiotas, Spyros Niavis, Dimitrios Belias, Labros Sdrolias
Pages 999-1005
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- Katerina Koukouvaou, Kali Tzortzi
Pages 1007-1015
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- Emily Papapetrou, Ioanna Chatzistamatiou
Pages 1017-1023
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- Chara Agaliotou, Loukia Martha, Maria Vrasida
Pages 1025-1033
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- Maria G. Vassiliadou, Charalampos G. Yakinthos
Pages 1035-1042
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- Flavio Tiago, João Couto, Diana Verissimo, Sandra Faria, Teresa Borges-Tiago
Pages 1043-1051
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- Dimitrios Apostolopoulos, Despina A. Karayanni, Christina C. Georgi
Pages 1053-1061
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- Maria Koutiva, Dimitrios Belias, Ilias Flampouras Nietos, Athanasios Koustelios
Pages 1063-1072
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- Lambros Vasiliadis, Dimitrios Belias
Pages 1073-1081
Editors and Affiliations
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Department of Business Administration, University of West Attica, Aigaleo, Greece
Androniki Kavoura
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Department of Business Administration, State University of New York at Oswego, Oswego, USA
Efstathios Kefallonitis
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Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece
Prokopios Theodoridis
About the editors
Androniki Kavoura is a professor of marketing communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing and tourism marketing. She has published papers on these topics in many international journals. She is also conference chair of the International Conference on Strategic Innovative Marketing and Tourism.
Efstathios Kefallonitis is a professor of marketing at the State University of New York at Oswego, USA. His research focuses on strategic marketing and branding, hospitality and air transport. He has published in many academic and professional journals and he is among the top professionals in the air transport industry.
Prokopios Theodoridis is a professor of marketing, University of Patras, Greece. His research focuses, among others, on food and beverage marketing, retail and services marketing, internal marketing, consumer behaviour, marketing communications. He is the secretary general of the Hellenic Marketing Academy.