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David C. Evans is senior manager of customer research at Microsoft, where he influences the design and positioning of Office 365, Cortana, Windows 10, Skype, Outlook, Yammer, and the Office Graph. He managed GfK’s retail research for Microsoft in 44 countries, established a psychographic segmentation at Allrecipes.com, and ran the usability firm Psychster Inc. in Seattle, where he consulted for Amazon and the States of Washington and Oregon. His whitepapers, cowritten with enterprise clients, have appeared on TechCrunch, Mashable, and MediaPost, and he is a frequent guest on American Public Media’s Marketplace. Dr. Evans teaches graduate courses in usability testing and the psychology of digital media at the University of Washington. He holds his B.A. from Grinnell College and his Ph.D. in Social Psychology from the University of Iowa.
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